The Clause, a four piece from Indie Midlands’ very own heartlands released their new single ‘Electric’ on April 20th.
They describe their sound as having “the swagger of the 60s, the rolling groove of the 80s and the riotous verve and attitude of the 90s”. Adding that they have received ‘a seal of approval from the cult legend that is Perry Farrell no less! And I for one am not arguing with Perry Farrell’s judgement.
The band undoubtably have a swagger. It is nigh on impossible to not notice they ooze cool. Their look, coupled to their new stylishly shot black and white video which accompanies the song, may get more than just a few hearts a fluttering.
But looks alone don’t make lasting rock and roll bands so how does the music fit in?
The band have certainly been on the scene a long time now so will be familiar to many of you, and they have a long list of impressive touring partners from Pigeon Detectives to Slow Readers Club. ‘Electric’ starts in a real Quentin Tarantino-esque manner and grabs at your attention as soon as the first chord is struck, becoming a melodic tour de force of a track.
The band play a type of classic British R&B that is becoming extinct from the BBC 6 music daytime playlist, something which these guys could easily be snuggly occupying. You get the sense they could be huge if they were given that opportunity.
Yet, I still think live is where it’s at with this band. You get that tangible sense of bouncing up and down to the driving guitars in a sardine can packed crowd. You know those where you could just lift your feet and stay motionless, driven by the crowd and the music and yet staying exactly where you are? Even then, only being able to nod you head in time with the music and then going home with just one shoe? This song just has that feel and surely it would so work well at a festival or in proper grubby venue.
Is this the song to act as the quartet’s proper breakthrough?
Play it When?
You need some good old-fashioned feel-good British R&B to play. Summer’s coming so get ‘Electric’ on that pub garden/back garden playlist. Play LOUD!